Syllabus Fall Management

International Relations Program (IRP) Department of Management
Faculty of Economics, Parahyangan Catholic University
Semester One 2016/2017
Subject : Retail Management

Code : ESM 332
Credit Points : 3 Credits, 3rd Year Subject

Required Readings :Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 9 & 17)
Activities :Presentation & Discussion

Retail Management Lecturer :

1.    Sandra Sunanto, Ph.D
2.    Yogya Group Team

A.   Short Description

This course is designed for the students to have a comprehensive understanding of the theoretical and applied aspects of retail management, especially in Indonesia. We will use a strategic approach to retail management, focusing on the things that influence the decisions made by retailers. Besides introduce you to the field of retail management, this course also prepares you  for a career in retailing. We will take you to a real experience by doing some projects, discussing with retail practitioners, and joining in an apprenticeship program. Upon completion of this course, you should be able to:

1.    Understand the basic composition and structure of retail management;
2.    Become aware of what is happening now in the real world of retail business;
3.    Be able to evaluate and recognize the important elements of retail management; We hope we will enjoy ourselves while we accomplish all objectives above.

B.   Instructional Goals

Instruction is given in a combination of tutorials, and discussions based on assigned text chapters, reading materials and handouts, and case assignments, which is aimed to stimulate critical thinking and creativity as well as to develop communication and interpersonal skills. Guest lectures will bring a

“real world” of retailing into class activities.

C.   Learning Process (optional)

Student participation is highly required in this course.   We encourage students to be active in communicating their ideas through class discussions and presentations. An apprentice program will be performed by students while they also will do some “real” projects with the guidance of lecturers

Pre-requisite : None for ACICIS Students Marketing Management, Operation Management, Human Resources Management & Financial Management for Regular Students
1st Meeting Topics :
·    Introduction to the world of retailing
·    Types of RetailersRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 1 & 2)

Activities :
·    Presentation

2nd Meeting Topics :
·    The buying process
·    Types of buying decisions
·    Social factors influencing the buying process
·    Market segmentationRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 4)

Activities :Presentation & Discussion

3rd Meeting Topics :
·  What is a retail strategy?
·  Target market and retail format
·  Building a sustainable competitive advantage
·  Growth strategies
·  Global growth opportunities
·  The strategic planning processRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 5)

Activities :
Presentation & Discussion

4th Meeting Topics :
Financial Strategy
·    Objectives and goals
·    Strategic profit model
·    Setting and measuring performance objectivesRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 6)

Activities : Presentation

5th Meeting Topics :

Retail locations and retail site location

Required Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 7 & 8)

Activities :
Presentation & Site Visit

6th Meeting Topics :
·    Human resource management
·    Managing the store
7th Meeting Topics :
·    Information systems and supply chain management
·    Customer relationship managementRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 10 & 11)

Activities :
Presentation & Discussion

8th Meeting Topics :
·     Managing merchandise assortment
·     Merchandise planning systemsRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 12)

Activities :Presentation & Discussion

9th Meeting Topics :
·    Forecasting Sales
·    Buying merchandise
·    Retail pricingRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 12, 14 & 15)

Activities :
Presentation & Discussion

10th Meeting Topics :
Retail communication mixRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 16)

Activities :
Presentation & Discussion

11th Meeting Topics :
Store layout, design, and visual merchandisingRequired Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 18)

Activities :
Presentation & Discussion Site visit

12th Meeting Topics :
Store layout, design, and visual merchandising

Required Readings :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition (Ch. 18)

Activities :
Presentation & Discussion
Site visit

13th Meeting Apprenticeships – On the Job Training at Store
14th Meeting ·    Apprenticeships – On the Job Training at Store
·    Course Evaluation
References :
Levy, Weitz & Grewal (2014), Retailing Management, 9th edition
Evaluation Criteria :
1.    Mid-term Exam : 30 %
2.    Final-term Exam : 30 %
3.    Other Assessment (individual essay, group assignment, etc): 40 %
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